Conquer Your Rebrand
Purchase NowThe Playbook
for Your Rebrand
Journey
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Amazon Best Seller
Get answers to
these questions:
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How will I know if a rebrand is what I need?
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What should I consider when looking for an agency?
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How will I involve stakeholders on this journey?
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How do I know if I’ll lose or gain equity in a rebrand?
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How long will it take, and how much effort is needed?
Conquer the rebrand journey in four parts.
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Part 1
Chapters 1 - 3
Get acquainted with the earliest aspects of the rebrand journey. You’ll learn when it’s time to rebrand, what a rebrand will (and will not) solve, and how to find the right agency partner for your rebrand.
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Part 2
Chapters 4 - 5
Learn about the work that happens at the start of a rebrand, with a number of foundational elements that offer “how-to” logistical insights about building your team, meeting your agency’s team, and kicking things off the right way to ensure a successful process.
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Part 3
Chapters 6 - 8
Dive into the details of the rebrand process, including the project flow, including strategy, verbal identity, and visual identity. Drawn from years of brand experience, this part provides valuable insights into why certain things happen at different times, who’s involved, and how each step leads toward the next.
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Part 4
Chapters 9 - 10
Familiarize yourself with the final steps involved in the rebrand experience, including the critical details that you and your agency must dial in at the end: exporting the right files, setting up and following through on your brand rollout plan, and more.
This book peels back the covers on the entire process, then keeps going. It runs you through the highs and lows, gives you tactical insights and details, decodes insider language, and leaves you with actionable steps you can start using today.”
Bob Moore
Chief Executive Officer, Crossbeam
About the Author Bill Kenney
Bill is co-founder, partner, and CEO of Focus Lab, a global B2B branding agency helping B2B companies connect with customers while leading their industries.
Focus Lab’s past and current clients include Marketo, Salesloft, Zuora, Braze, Outreach, Launch Darkly, Twilio, Adobe, ASAPP, Luminate, Netflix, Shopify, and many others.
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Download First Chapter-
Amazon Best Seller